When our client chose to enter the medical market with a patient ID printer, they faced an array of new user needs and expectations that were drastically different from the industrial market they were working in. This market also introduced new aesthetic limitations and required an all-plastic construction, a major departure from their traditional product lines. To enable their development timeline, we took full design engineering responsibility for the project. Our team was on-site and integrated with their designers and engineers throughout the project; working closely with product managers, purchasing agents, tool makers, molders and everyone else crucial to the project to support their vision of a printer that would protect patient safety and improve user productivity. We delivered a design ready for production, built on an intelligent architecture that not only met the requirements of a new market, but also allowed us to easily address a last minute design revision without sacrificing our timeline.